I just bought a packet of the seeds and tossed in a pinchful per pot of seed raising mix, the seeds are soooooo tiny! Kept them in the shade, the occasional watering and after a long 4-5 weeks up they came! I now have six healthy plants growing in one of those above ground galvanised iron planter surrounds, they seem quite happy but at their tender age definitely hate the direct sun! I have tossed some 80% shade cloth over them and will stake lots of plastic mesh them to keep them all together and not trying to escape their garden!
As it says you can plant from July, I think it would be safe to plant out in the garden now. It will grow a lot better in the garden - more nutrients. Pity you didn't plant a week or so ago. Today is full moon night - plants really grow around the full moon.
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